Target Audience Research - Naked Food Magazine
- How did they market their product?
- Advertising in other magazines, cookbook release, website, social media ect.
- Magazine Stats:
- Yearly Circulation: 60K Printed + 21K Digital
- Readership: 82K +
- Mailed to trade buyers free of charge
- Frequency: 4 issues per year
- Pages: 64 full-color pages on FSC recycled uncoated paper
- Cover price: $6.95 US / $7.95 Canada
- Available in print AND digital version
- First published: Spring 2014
Readers:
• Gender: 24% Male, 76% Female
• Ages: 21% are 18-25 years old, 25% are 35-44 years old, 24% are 45-54, and 13% are over 55.
• Nutritional Choices: 40% are not plant-based eaters. Many are looking to change their diet and lifestyle options for health, environmental, and animal reasons. 60% are already following a plant-based diet.
• Location: Worldwide. Our largest readership includes the United States, Canada, Australia, United Kingdom, Mexico, India, Germany, and New Zealand.
• 60% Regularly cook from scratch.
• 78% have purchased lifestyle products on the internet in past month.
• Ages: 21% are 18-25 years old, 25% are 35-44 years old, 24% are 45-54, and 13% are over 55.
• Nutritional Choices: 40% are not plant-based eaters. Many are looking to change their diet and lifestyle options for health, environmental, and animal reasons. 60% are already following a plant-based diet.
• Location: Worldwide. Our largest readership includes the United States, Canada, Australia, United Kingdom, Mexico, India, Germany, and New Zealand.
• 60% Regularly cook from scratch.
• 78% have purchased lifestyle products on the internet in past month.
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