Commercial Analysis
Commercial 1:
Product: NFL
Target Audience: Teens to middle aged adults
Support: Teens were effectively drawn to this advertisement by the presence of current popular athletes. An older generation and audience was drawn to this advertisement y the Dirty Dancing reference.
Persuasive Techniques used: Humor, Reference to Dirty Dancing, Celebrities (Odell Beckham jr. & Eli Manning)
Commercial 2:
Product: M&M's
Target Audience: small kids to middle aged adults
Support: Humor and animation draws in an adolescent audience in this M&M commercial. What hooked an older mid 20's to late 50's audience was the star power generated from Danny Devito, who is recognizable to an older audience for his portrayal of the taxi dispatcher Louie De Palma in the television series Tax and Frank from It's Always Sunny in Philadelphia.
Persuasive Techniques used: Humor, Celebrities (Danny Devito)
Commercial 3:
Product: Alexa
Target Audience: Teens to late 50's adults
Support: The celebrity presence of Cardi B and Rebel Wilson grabbed the attention of younger viewers of this advertisement through pop culture references and comedy. In a similar aspect, the presence of Anthony Hopkins in this commercial greatly appealed to older viewers, which can be attributed to Hopkins word fame he achieved after starring in the cult classic Silence of The Lambs in 1991.
Persuasive Techniques used: Humor, Celebrities (Cardi B, Anthony Hopkins, and Rebel Wilson)
Product: NFL
Target Audience: Teens to middle aged adults
Support: Teens were effectively drawn to this advertisement by the presence of current popular athletes. An older generation and audience was drawn to this advertisement y the Dirty Dancing reference.
Persuasive Techniques used: Humor, Reference to Dirty Dancing, Celebrities (Odell Beckham jr. & Eli Manning)
Commercial 2:
Product: M&M's
Target Audience: small kids to middle aged adults
Support: Humor and animation draws in an adolescent audience in this M&M commercial. What hooked an older mid 20's to late 50's audience was the star power generated from Danny Devito, who is recognizable to an older audience for his portrayal of the taxi dispatcher Louie De Palma in the television series Tax and Frank from It's Always Sunny in Philadelphia.
Persuasive Techniques used: Humor, Celebrities (Danny Devito)
Commercial 3:
Product: Alexa
Target Audience: Teens to late 50's adults
Support: The celebrity presence of Cardi B and Rebel Wilson grabbed the attention of younger viewers of this advertisement through pop culture references and comedy. In a similar aspect, the presence of Anthony Hopkins in this commercial greatly appealed to older viewers, which can be attributed to Hopkins word fame he achieved after starring in the cult classic Silence of The Lambs in 1991.
Persuasive Techniques used: Humor, Celebrities (Cardi B, Anthony Hopkins, and Rebel Wilson)
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