Research on Print Publications 3
How digital distribution of other magazines is effective.
For example, Vogue's transition from only paper distribution to Online has become incredibly successful.While the publication fell behind most of its competitors online, only launching a full-fledged website in 2010, it has attempted to catch up quickly by investing heavily in its digital presence and adopting a general-interest approach to fashion news, covering one story, such as Hedi Slimane’s departure from Saint Laurent, for example, exhaustively from multiple angles. The strategy garnered the site 10.3 million unique users in March 2016, up 72 percent from 6 million in 2015. In the past three years, the site has seen 700 percent growth, according to internal numbers pulled from Omniture.
For example, Vogue's transition from only paper distribution to Online has become incredibly successful.While the publication fell behind most of its competitors online, only launching a full-fledged website in 2010, it has attempted to catch up quickly by investing heavily in its digital presence and adopting a general-interest approach to fashion news, covering one story, such as Hedi Slimane’s departure from Saint Laurent, for example, exhaustively from multiple angles. The strategy garnered the site 10.3 million unique users in March 2016, up 72 percent from 6 million in 2015. In the past three years, the site has seen 700 percent growth, according to internal numbers pulled from Omniture.
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